Care management services have become central to delivering effective, proactive care — especially as Medicare and other payers continue expanding coverage. These services enable remote care furnished between traditional or virtual office visits, supporting continuous engagement, better outcomes, reduced patient and healthcare system costs, decreased utilization of healthcare resources, and increased provider revenue.
The best-known care management types — remote patient monitoring (RPM) and chronic care management (CCM) — are now joined by a growing array of newer services. These include advanced primary care management (APCM), a 2025 Medicare-funded initiative designed to give primary care providers (PCP) flexible tools to manage a diverse range of patient needs.
Remote care management delivers the greatest impact for both patients and providers when implemented as a comprehensive program. This means offering a mix of covered services tailored to each patient's needs, often starting with RPM and/or CCM and expanding to include newer care management and preventive services like APCM.
While the clinical benefits of care management are well documented, the business case is often misunderstood, oversimplified, underappreciated, or inaccurately presented. This column aims to clarify the financial upside and return on investment (ROI) of building a comprehensive care management program based on current services and 2025 reimbursement rates.
Before diving into the economics, it's helpful to first review the types of services available and the evolving — and expanding — payer landscape.
Overview of Care Management Services
Here is a summary of some of the most common care management services:
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Remote patient monitoring (i.e., remote physiological monitoring): RPM is the use of digital technologies to monitor and capture medical and other health data from patients and electronically transmit this information to healthcare providers.
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Chronic care management: CCM encompasses non-face-to-face care coordination activities for patients with two or more chronic conditions.
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Advanced primary care management (APCM): New in 2025, APCM provides structured, monthly care for patients with varying levels of complexity. Exclusively for PCPs, APCM, which is available for all Medicare beneficiaries, offers flexibility and is billable based on patient complexity.
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Remote therapeutic monitoring (RTM): Uses digital tools to track non-physiological data — such as pain levels, symptoms, and medication adherence — to support therapeutic decision-making between visits.
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Principal care management (PCM): Offers focused care coordination for patients with a single, serious chronic condition.
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Behavioral health integration (BHI): Provides care management services for patients with behavioral health conditions, supporting collaboration between primary care and mental health providers.
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Chronic pain management (CPM): Introduced in 2023, CPM supports patients experiencing pain lasting more than three months through virtual care, coaching, and care coordination.
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Community health integration (CHI): Covered by Medicare starting in 2024, CHI addresses social determinants of health (SDOH) that hinder a patient's ability to manage medical conditions.
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Principal illness navigation (PIN): Also new in 2024, PIN supports patients with serious, high-risk conditions — like cancer, mental illness, or substance use disorder — through ongoing care planning and navigation services.
Medicare covers these care management services for many providers caring for patients across the spectrum of care settings, including physician practices, hospitals, and academic medical centers. In the case of APCM, services can only be billed by providers who are responsible for delivering comprehensive primary care and serve as the patient's ongoing point of contact for all healthcare needs, whether in a traditional clinic or a federally qualified health center (FQHC).
Some state Medicaid agencies also cover various remote care management services. As of July 2025, RPM is covered by Medicaid programs in 42 states, according to the Center for Connected Health Policy. A growing number of commercial payers are covering care management services as well. Note: If you are building a care management program for non-Medicare patients, be sure to verify payer coverage or partner with a vendor that can help navigate billing rules.
Understanding the Economics of Comprehensive Remote Care Management
A comprehensive remote care management program takes shape when providers deliver two or more coordinated services — such as RPM, CCM, and now APCM — to eligible patients.
Most programs begin by pairing remote patient monitoring and chronic care management, targeting patients with multiple chronic conditions. As the program matures, providers often expand into newer services like advanced primary care management, which in 2025 offers PCPs added flexibility to tailor monthly care based on patient complexity. Unlike CCM, which requires patients to have two or more chronic conditions, APCM can apply to a broader patient base and allows for stratified billing based on the intensity of care provided.
The most commonly managed conditions in care management programs include hypertension, heart failure, chronic obstructive pulmonary disease (COPD), diabetes, and obesity. Patients with two or more of these conditions qualify for CCM, which includes developing a personalized care plan and delivering ongoing monthly support. In more severe cases, providers can bill for complex CCM, though most patients receive non-complex services.
Patients with a single serious condition fall under PCM (principal care management), which requires a minimum of 30 minutes of care coordination per month.
RPM can be layered on top of any of these services when a condition can be supported by connected devices, like a blood pressure monitor, weight scale, glucose meter, or pulse oximeter. RPM not only enhances clinical oversight between visits but also adds a significant billing opportunity when combined with CCM or APCM.
With APCM now in the mix, PCPs have more options to support a wider range of patients — whether managing mild chronic conditions or higher-complexity cases — while capturing reimbursement aligned with the intensity of care delivered. Integrating RPM with APCM creates an especially powerful combination: real-time patient data drives earlier interventions, strengthens engagement, and unlocks additional Medicare revenue through distinct billing codes.
In the following section, we will explore some typical patient cohorts and the financial returns associated with each care management pathway.
Patient cohort #1: Two or more chronic conditions, one RPM device
We begin with the cohort that likely represents the most common opportunity for comprehensive remote care management: a patient with at least two chronic conditions receiving CCM, supported by an RPM device.
Take Mr. Campbell, who has hypertension and hyperlipidemia. He is enrolled in a care management program and is issued a blood pressure monitor that automatically transmits his readings, including systolic, diastolic, and heart rate data, to his provider. Over the next 12 months, Mr. Campbell receives monthly CCM and RPM services from the provider's clinical staff.
The 2025 billing opportunity would look like this:
- CCM services: $60.49 per month for at least 20 minutes (CPT 99490). Additional 20-minute increments (up to two per month) can be billed at $45.93 each (CPT 99439), though most patients require only the base level.
- RPM services: A one-time setup fee of $19.73 (CPT 99453), followed by $43.02 per month for device monitoring and data review (CPT 99454), assuming the patient transmits data on at least 16 days each month.
Assuming CCM time does not exceed 20 minutes per month, the provider would receive $1,261.83 over 12 months: $725.88 for CCM services and $535.95 for RPM services.
Patient cohort #2: Two or more chronic conditions, no RPM device
The second cohort includes patients with at least two chronic conditions who do not receive an RPM device. While many patients benefit from RPM, there are cases where it is not feasible, either because their conditions are not compatible with RPM monitoring, the provider lacks an RPM program, or the patient is already receiving RPM services from another provider.
This last point is crucial: Medicare does not allow multiple providers to bill for RPM services for the same patient at the same time. Attempting to do so can result in claim denials and potential compliance issues.
Patient cohort #3: One chronic condition, one RPM device
About two-thirds of Medicare beneficiaries aged 65 and older have two or more chronic conditions, leaving around 30% with a single chronic condition. These patients are not eligible for CCM, but they can still benefit from care management through RPM.
RPM has different requirements than CCM. It does not require a comprehensive care plan, but it does mandate at least one interactive communication with the patient each month for billing. RPM can also support patients with acute conditions, creating opportunities for short-term or post-acute monitoring.
Common RPM use cases include:
- Participation in a medical weight loss or bariatric surgery prep program
- Blood pressure monitoring for preeclampsia during pregnancy
- Post-ablation ECG monitoring for heart rhythm issues
- Pulse oximetry for monitoring COPD
Here is a patient example for this cohort: Ms. Strode is obese but has no major comorbidities. She is enrolled in an RPM-supported weight management program and receives a digital weight scale. The provider can bill a one-time setup fee of $19.73, followed by $43.02 per month for monitoring and data review. If the clinic spends at least 20 minutes managing her care and engages her in at least one interactive communication, they can also bill $47.88 under CPT 99457. Over 12 months, and assuming the above requirements are met every month, her provider could bill Medicare $1,110.53 in the first year.
Patient cohort #4: Qualified Medicare Beneficiary with two chronic conditions, one RPM device
Consider Mr. Regan, a Qualified Medicare Beneficiary (QMB) managing moderate hypertension and anxiety — conditions that require ongoing but adaptable care. His PCP enrolls him in APCM, using monthly touchpoints to adjust his care plan based on evolving needs. Mr. Regan also receives an RPM-enabled blood pressure monitor to support real-time tracking between visits.
Each month, Mr. Regan receives virtual coaching, review of his vital signs, and adjustments to his treatment, all informed by data collected through RPM and his blood pressure device.
The 2025 billing opportunity for the provider would include:
- RPM setup: $19.73 (one-time)
- RPM monthly monitoring: $43.02
- APCM monthly reimbursement (HCPCS G0558, Level 3 complexity associated with QMB status): approximately $110
For a patient like Mr. Regan, this combination of RPM and APCM services could generate the provider approximately $153 per month in recurring revenue, plus a one-time RPM setup fee, approximating $1,855 in the first year.
Patient cohort #5: One chronic condition, no RPM device
Our final cohort includes patients with a single chronic condition who are not supported by an RPM device. In some cases, the condition is not suited to remote monitoring; in others, the provider may choose not to supply a device.
Take Ms. Thompson, who has Crohn's disease but no other major chronic conditions. Since RPM is not appropriate in her case, she is enrolled in PCM. Her provider develops a condition-specific care plan and offers ongoing support through regular monitoring and plan adjustments.
For PCM, the provider can bill $61.78 per month for the first 30 minutes of clinical staff time (CPT 99426), with an additional $50.46 for each subsequent 30-minute increment, working out to be $1,346.88 in annual revenue.
Comprehensive Care Management Program By the Numbers
To illustrate the billing and reimbursement potential, the following chart outlines each patient cohort discussed, including estimated 2025 Medicare reimbursement for enrollment and monthly services (subject to geographic and other variations), key service requirements, and the applicable CPT or HCPCS billing codes.
CPT or HCPCS Code |
Description |
Avg. Reimbursement (2025) |
Billing Frequency |
Initial setup & patient education |
$19.73 |
One-time per patient per episode of care |
|
Monthly supply & data transmission - 16 days |
$43.02 |
Once per 30 days |
|
First 20 minutes of RPM management |
$47.87 |
Monthly, time-based |
|
Additional 20 minutes of RPM management |
$38.49 |
Monthly, time-based
|
|
First 20 minutes of CCM services |
$60.49 |
Monthly, time-based |
|
Additional 20 minutes of CCM services |
$45.93 |
Monthly , time-based (add-on to 99490) |
|
G0556 |
APCM service provided to patient with one chronic condition or fewer |
$15.00 |
Monthly |
G0557 |
APCM service provided to patient with multiple chronic conditions |
$50.00 |
Monthly |
G0558 |
APCM service provided to QMB patient with multiple chronic conditions |
$110.00 |
Monthly
|
* Each CPT and HCPCS code has its own set of documentation requirements. Consult a medical billing professional to ensure you follow requirements.
This breakdown highlights the strong revenue potential of a well-executed comprehensive care management program.
Consider a PCP overseeing a Medicare patient panel of 500 medium- and high-risk patients. Here is how those patients might be distributed across care management cohorts:
- 250 patients with hypertension and hyperlipidemia receive CCM and RPM (cohort #1)
- 100 patients with two chronic conditions but no RPM device receive CCM only (cohort #2)
- 150 QMBs with heart failure and diabetes receive APCM and RPM, reflecting their higher complexity and need for ongoing monitoring (cohort #4)
Assuming billing requirements are met — 20 minutes of staff time per month and at least 16 days of RPM data for relevant patients — monthly revenue projections are as follows:
- 250 CCM + RPM patients: $25,877.50/month (250 × $103.51)
- 100 CCM-only patients: $6,049/month (100 × $60.49)
- 150 APCM + RPM patients: $22,953/month (150 × $153.02)
Estimated total monthly revenue: $54,879.50
Estimated annual revenue: $658,554
This does not include the one-time RPM setup fee of $19.73 per patient for 400 patients using RPM devices, which adds an additional $7,892 in initial revenue.
The key takeaway: Care management programs generate reliable, recurring income once established. With scalable operations and expanding service options like APCM, practices can efficiently grow both revenue and patient impact without relying solely on in-person care.
Maximizing the Clinical and Financial Benefits of Care Management
Care management services are no longer "nice to have" — they have become essential for value-driven, scalable care delivery. With Medicare expanding options and Medicaid and commercial coverage broadening, providers have more tools than ever to care for patients between visits.
Whether starting with RPM, CCM, or APCM, the key is to build a program that grows with your patients. When done right, care management does not just improve lives — it transforms your practice's financial future.
Ready to Build or Expand Your Remote Care Management Program?
Prevounce makes it easy to launch, scale, and optimize a comprehensive remote care management strategy — from RPM and CCM to APCM and beyond. Book a consultation today to learn how we can help your practice improve patient outcomes, increase revenue, reduce costs and administrative burden, and stay ahead of evolving reimbursement opportunities.
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